This blog is all about green, vegan, concsious, ethical and sustainable living! My name is Livia van Heerde and I’m 20 years old. I live mostly in London but I also live in Vienna sometimes since this is were I was born. I’m interested in human & animal rights and sustainability that is also why I currently study Environmental Science in London.
I love Fashion but soon realised that the Fashion industry does not align with my ethical or sustainable values at all. So I did my research and found out that there are awesome brands all over the world that actually produce vegan garments that are not made in sweatshops and that sometimes are even made with organic materials. So I started building my closet with ethical pieces and shared my looks on Instagram. After some time I realised that I wanted to create a site where my looks are neatly organised and listed so that it will be even easier for you to find ethical fashion! Since I’ve been following fair fashion blogs for years now, I wanted my blog to be very simple. I don’t want pages and pages of text where I ramble on about my life. On my site you’ll see photos of the fashion pieces, maybe some information about the garments and the links to the website of the brands. For me, the goal of this site is to show you that ethically-made fashion can be easily accessed and good-looking! I am featuring green fashion that looks trendy and chic, rather than eco!
My boyfriend (Maximilian, also known as my talented photographer) and I love traveling and creating videos too. That’s why my blog also has a TRAVEL section where I share (video) content of my journeys around the world.
Lastly, the lifestyle section is about a green and sustainable way of living.
Every fashion item featured on this blog is vegan and almost every item is produced under fair conditions – sweatshop free. However, I also love supporting small fashion business that manufacture their pieces by hand on their own or in a small team. Those business are likely to not have a certificate for fair working conditions (since these come at a price point). Additionally, not every item on this blog is made with sustainable materials or is eco-friendly/ chemical free. I am showing you a wide variety of brands that contribute to the world in their own way.
I hope you’ll enjoy my blog!