With focus on sustainable, ethical and vegan living, my blog is one of a kind. It shows that ethically-made fashion can be easily accessed, as well as look stunningly good.

My name is Livia van Heerde and I’m 22 years old. I am an Austrian Blogger, Content Creator and Environmentalist, based in Vienna and London where I study Environmental Science. After I’ve found my passion for fashion I also realised that the Fashion industry doesn’t align with my ethical and sustainable values at all, which led me to start adding ethical and environmentally friendly pieces to my wardrobe and shared them on Instagram. Soon after – my blog was born.

My goal is to give people the chance to find ethical fashion pieces easily and that no one needs to make compromises when choosing to live a conscious lifestyle.


My boyfriend (Maximilian, also known as my talented photographer) and I love traveling and creating videos too. That’s why my blog also has a TRAVEL section where I share (video) content of my sustainable journeys around the world.

Lastly, the lifestyle section is about a green and sustainable way of living.

Every fashion item featured on this blog is vegan and almost every item is produced under fair conditions – sweatshop free. However, I also love supporting small fashion business that manufacture their pieces by hand on their own or in a small team. Those business are likely to not have a certificate for fair working conditions (since these come at a price point). Additionally, not every item on this blog is made with sustainable materials or is eco-friendly/ chemical free. I am showing you a wide variety of brands that  contribute to the world in their own way.

I hope you’ll enjoy my blog!

Lots of love,